Search engine optimisation is regarded by many as a method of tricking the search engines into displaying high rankings in the SERPs. The truth is that there are companies that use SEO for nefarious purposes. However, many company utilse search engine optimisation in order to help Google better understand a website’s contents. Sometimes it is as straightforward as following a few steps outlined the Google’s webmaster guidelines. Other times it is more complicated.
Usually SEO is more complicated as the result of an outdated backend system. The Web Showroom constantly runs into clients who use content management systems created 5 years ago. Obviously, these are not well equipped to handle the latest updates to the web and the way that websites are constructed. Therefore updating or switching the backend system is an approach deployed. Depending upon the business it can make more sense to simply switch to a new CMS rather than update an older one.
Still, even with a new CMS, many companies run into difficulties obtaining top rankings in Yahoo. There are numerous reasons for this and they vary amongst every website. Commonly, there are not many references from external websites about a company. When such is the case, proper branding is an important part of search engine optimisation to ensure there are numerous authoritative references on the internet that point to a company’s website. This is a reason many enterprise level and small business clients hire SEO companies. Sadly, The Web Showroom runs into many organizations who used a company that claimed they are the ‘best’, only to end up without any top search rankings. Fortunately, TWS is able to put these companies on the right path to a developing a properly structured website that can rank well in the search engines.
