October 03, 2014

Simple eCommerce User Enhancement Tips

Building a website that will attract its intended audience and keep their attention often proves to be a massive challenge for businesses of all sizes. Not only is it essential to build a site that is functional and practical, but an eCommerce destination also needs to take factors like design, intuition, and ease of use into consideration. If your commercial site is struggling to attract traffic, or you intend to launch a brand new digital store, use the following simple tips to enhance the experience of web users.

Focus on Simplicity

When a shopper visits an eCommerce store, his main goal is to see what is available and purchase items that he likes. The premise is incredibly simple, but many web developers end up creating commercial sites that are hard to navigate, cluttered with products, and poorly designed. If a site is not simple enough to figure out within a few seconds, would-be shoppers will turn elsewhere for their purchases.


In most cases, price gimmicks like only allowing a price to be seen after an item is added to the shopping cart are also bad ideas. Instead, display prices clearly and concisely, outlining shipping and tax information. Being transparent and keeping things easy to understand will retain customers.

Selling Products: How to Make the Sale

Some commercial site operators mistakenly believe that these sites do the hard work for its owner, not requiring much more than a second glance once products are available on the site. Instead, an eCommerce destination requires constant maintenance. Products need to be sold with text that is lively, yet clear to understand. Describing a product’s uses and specifications should be a priority. Clear photographs of items for sale can also help make buyers more comfortable with purchasing an item.

Market, Market, Market

In many ways, participating in eCommerce is similar to the traditional retail world. Even the largest brands in the market still purchase advertising, send out flyers, and constantly encourage shoppers to visit their stores. The same must be true for commercial site to flourish.

Marketing should consist of materials that draw the customer in, improving their impression of the store or site in question. Social media provides a powerful tool to eCommerce shops of all sizes, and can even be used to increase customer loyalty. By interacting with customers in this way and focusing on driving traffic back to the eCommerce store, webmasters can help increase sales volume.

Selling online is like operating a traditional business, although there are certain elements of the trade that are unlike any other. By building a site that is simple to use and understand, shoppers will be much more likely to make purchases and come back for more. Making the sale is also a vital part of the eCommerce package, requiring webmasters to write compelling copy and display photos that really attract shoppers. By combining all of these elements together, eCommerce operators can expect to see a dramatic increase in overall sales, as well as improved customer loyalty.

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